Definition: 

Premature ageing is the unnatural, accelerated ageing of the skin. It can, however, be both prevented and treated with professional skincare treatments and the correct home-care products. The signs of premature skin ageingare often quite visible and include fine lines, environmental damage and an impaired hydrolipid barrier (the natural oil layer on the skin).

Understanding pre-mature ageing skin:

Most of the damage might not be visible in the skin, and will only appear at a later stage. Prematurely aged skin will have signs of fine lines and superficial wrinkles. Common indicators of premature ageing skin are that the epidermis might appear dry or dehydrated with occasional spot breakouts, combined with dermal sensitivity and an impaired hydrolipid barrier. Early signs of solar damage and skin discolouration might also be visible. Pre-mature ageing of the skin cannot be attributed to just one cause; various environmental, hormonal and physiological factors have a profound effect on the skin. However, exposure to the sun’s UVA rays causes the most amount of damage. UVA rays penetrate deep into the skin and are often referred to as ‘ageing rays’. In high doses, these rays can cause darkening, pigmentation and accelerate the ageing process by damaging the underlying collagen, thus making the skin appear scaly, dry, wrinkled and leathery with dark patches. Other contributory factors include stress, lack of sleep, smoking, pollution, incorrect use of cosmetics and make-up with a high chemical content.

Targeted Solutions: 

By incorporating the Kalahari home-care and professional treatment protocols, we can successfully target the signs of premature ageing and effectively de-age the skin. Our Phyto-effective™ formulations were developed with superior antioxidants, vitamins, peptides, hyaluronic acid and other effective ingredients, in order to accelerate the formation of collagen and elastin and to eliminate free radical formation. By using this multi-functional ingredient approach, we can ensure that the skin becomes healthy and radiant.